How often should you wash your favorite jeans?

Jeans, also known as denim, are a staple item in almost anyone's closet. Their versatility and durability have made them a popular choice for everyday wear, but properly maintaining them can be a complex topic. How often should you wash jeans? Is it possible to prevent them from shrinking? In this article, we'll explore best practices for caring for your jeans and ensuring they maintain their look and durability.

The ideal frequency for washing jeans

Unlike other garments, jeans do not need to be washed frequently. According to studies and fashion and textile experts, jeans should be washed as little as possible. This is because denim, the fabric from which most jeans are made, is a durable material that does not get dirty easily and has the ability to adapt to the body with use.

Washing your jeans too often can wear out the fabric, affect their color, and reduce their durability. Some manufacturers and designers recommend washing them only after they've been worn 10 to 15 times, depending on the level of activity and the type of use they're given. Obviously, this doesn't mean you should wear dirty jeans; it's recommended to wash them only when it's really necessary, for example, if they have a visible stain or if they start to smell bad.

Myths and facts: does freezing jeans preserve their color?

A popular myth that has been circulating for years is the idea that freezing jeans can help preserve their color and shape. However, according to Chip Bergh, CEO of Levi's, this technique is not effective. Bergh stated that freezing does not kill bacteria or effectively eliminate odors, so it is not a recommended practice for the care of jeans.

Bergh, who shocked the world by claiming that he hasn't washed his jeans in over ten years, advocates reducing the number of washes to conserve natural resources and protect the environment. This sustainable approach also helps to extend the life of jeans, keeping them in good condition for longer.

A good option when you get home is to spray it with our Anti-Odour Spray No. 230 formulated with 4 100% pure essential oils, obtained from organic farming and rigorously chosen for their olfactory, antiviral, antibacterial and aseptic properties.

Tips for washing and caring for your jeans

Although it is recommended to wash jeans as little as possible, it is inevitable that they will eventually need to be cleaned. Here are some tips for washing your jeans in a way that minimizes wear and tear and prevents shrinkage:

1. Wash them in cold water

Denim does not withstand high temperatures well, as it tends to shrink when exposed to them. Therefore, it is always best to wash jeans in cold water. This simple step not only helps maintain the original size of the jeans, but also preserves the color intensity, especially on dark jeans.

2. Turn them over before washing them

Before putting your jeans in the washing machine, turn them inside out. This simple trick protects the color and texture of the fabric, minimizing wear and tear on more exposed areas, such as the knees and thighs. Plus, it prevents the jeans from rubbing against other clothing, which can cause discoloration and additional wear.

3. Use a mild detergent

Opt for a mild detergent that is specifically designed for colored or delicate clothing. These detergents are formulated to be less aggressive on fabrics and help preserve both the color and structure of denim. We recommend our No. 13 Laundry Soap for Delicates with Organic Lavender.

4. Air drying

Machine drying can be damaging to jeans, as the heat can cause shrinkage and speed up the wear and tear of the fabric. Instead, hang your jeans outside to dry naturally. If possible, place them in a shaded area to prevent direct sunlight from fading the colors.

5. Avoid direct ironing

If you need to iron your jeans, make sure you do it with the garment inside out and use a low temperature setting. Better yet, try to remove wrinkles by gently stretching them with your hands after washing, while they are still damp.

Sustainability and the future of jeans

Beyond the personal care of jeans, there is an environmental aspect to consider. Reducing the frequency of washing is not only beneficial for the garment itself, but also contributes to water conservation and reduced energy use, which is crucial in the context of environmental sustainability. The fashion industry, and in particular the denim segment, is becoming aware of the need for more sustainable practices.

Bergh and other leaders in the fashion industry have begun to promote changes in consumer habits, urging people to take a more conscious and responsible approach to washing their clothes. This change not only reduces environmental impact, but also educates consumers about the value of durability and quality in clothing.

Conclusion

In short, jeans are a versatile and durable garment that does not require frequent washing. Adopting proper care practices, such as washing in cold water, avoiding tumble drying, and limiting the frequency of washing, can help extend the life of your jeans and maintain their original appearance. At the same time, these habits contribute to a more sustainable approach to fashion and consumption.

Next time you're wondering if it's time to wash your jeans, remember that less is more. Take care of your jeans and the environment at the same time, and you'll enjoy your favorite garments for years to come.