We have turned our principles into values
Our philosophy: natural, simple and effective
And they have allowed us to find meaning in what we do and clearly define our objectives. They help us accept ourselves as we are. They make us understand and esteem others. They facilitate a balanced relationship with people and with our environment, providing us with a powerful feeling of harmony.
NATURAL
We ensure that all ingredients come from organic farming because it makes no sense to continue contaminating our planet. One of the main values we have as a brand is to manufacture all our products in a conscious and responsible way. We only work with factories and artisans who share our vision, trying to minimize the footprint we leave on the environment, both in the extraction of raw materials and in the entire manufacturing process.
SIMPLE
Instead of wondering what we could add to our products, we look at what we could eliminate, to keep only the essentials: the natural active ingredients. We focus on what defines an excellent product: the quality of its ingredients. Our formulas are made to be understood. They are simple, short and well studied.
EFFECTIVE
Human beings and nature have been evolving together on this planet for millennia. Chemical compounds have contributed a lot, but natural ones already have all the properties we need and are much more respectful of ecosystems. Nature is that simple but, at the same time, extraordinarily effective.
