Wash well, use more, buy less.
That easy. If you extend the useful life of your clothes, you reduce greenhouse gas emissions, avoid wasting millions of tons of textile materials and, therefore, save energy and resources. But how to buy less, use more and wash better? Discover our 8 mantras, which we encourage you to follow. A practical guide to make your favorite clothes last longer and so you can use them over and over again. We want to promote circular fashion with the certainty that together we can walk towards a more sustainable future, starting with small decisions.
The most sustainable garment is the one you already have in your closet. We recommend that you create your own wardrobe in a more sustainable way (see our recommendation) , we will help you select your basic garments so that you can mix and match to your liking without losing your style.
It is very important to reduce the number of garments that end up in landfills due to fading, shrinkage and deformation as a result of, for example, excessive washing. For this reason, as part of our mission to wash well , we invite you to only wash your clothes when necessary with natural laundry soaps like those from Home Healthy Home, because each type of garment requires its own care. Natural fibers such as wool can last between 7 and 10 uses without washing, but they need a soap that promotes hydration, such as our soap Nº 13 , while mixed garments can last up to a month, for which we recommend our soap Nº14. . We recommend that you read our blog article: "how to choose the most suitable detergent" . Do not forget to add our dryer balls to your washing machines which, in addition to saving energy, prevent your clothes from suffering more in the spin cycle or in the dryer. We recommend you refresh your clothes between washes by spraying them with our No. 230 spray perfume . They have been specially formulated to refresh and disinfect your clothes.
3: (RE)TOWe invite you to give your damaged or faded garments a second life by learning to sew, knit or even dye them, so that you can use them again and again. Keep in mind that even holey knitwear can be mended . For easy clothing alterations and repairs, try the HOW TO SEW or PUNTO FÁCIL app , which will guide you through sewing, making it easier and more fun.
4: (RE)INVENTSTry redesigning your closet in different ways, mixing and matching items (for example, wear your tailored suit with heels for the office, and with jeans and sneakers on the weekend. If something you bought at the time but, you don't know why not You just like it, try to reuse it by changing the buttons, putting contrasting elbow patches, making it shorter or trying to combine it with one of your favorite clothes.
Instead of buying new clothes, buy second-hand clothes. We recommend, for example, the ethical fashion stores of OXFAM INTERMÓN, which includes basic products for each season, and also second-hand. At SECOND CHANCE you can shop for second-hand luxury clothing or try swapping clothes with friends and family. Also consider subscribing to rental fashion as ECOADICTA, a sustainable way to experiment with different styles at the same time.
If you have clothes that you no longer want but are in good condition, there is no need to throw them away. Give it to friends or family, donate it to charity or sell it on a platform like WALLAPOP or VINTED , give it a second chance to live in someone else's closet.
Before buying something new, reconsider what and where to buy. Look for ethical and sustainable stores and brands, as well as the use of recycled or recyclable materials , such as ECOALF . Look for brands that are actively inspiring change like UTTOPY that helps fight Alzheimer's, premature children , overfishing, etc.
The key to (RE)DESIGNING the future of the fashion industry is not only to adopt more sustainable production methods, but also to change our consumption habits. So we invite you to reflect on our 8 mantras and use them as a reference to help you develop a lasting relationship with your favorite clothes and contribute your grain of sand to the care of our planet.
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