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Ana Freixa, founder of the Maas brand

Ana Freixa, fundadora de la marca Maas

Ana Freixa, founder of the Maas brand

In a cozy corner over a freshly brewed coffee, we spoke with Ana Freixa, the creative and entrepreneurial mind behind Maas. Ana is more than just the founder of a brand; she's passionate about responsible design, sustainability, and well-being. In this conversation, we discover how her personal values ​​intertwine with every product she launches and how Maas Colors has become a symbol of authenticity and commitment.

Through their words, we'll explore the foundations of their project, their philosophy, and the style that defines their brand. We'll also analyze the connections between Maas Colors and Home Healthy Home, both brands committed to nature, artisanal care, and a responsible approach to consumption.

What inspired you to create Maas? How did it all begin?

The truth is, I've always sewn. My grandmother taught me how to sew, and it's always been a kind of therapy for me. So, in the midst of the pandemic and with so many hours to fill, I spent a lot of time knitting. I've worked in the events world my whole life, so you can imagine the change: I went from frenetic activity to absolute calm. And since I can't sit still, I started knitting even more.

At a family meal, the question arose: what if we turned this dream into a family project? My husband, my daughter, my mother, and I were there. The four of us pledged to contribute our part to an adventure that, that very day, already had a name: MAAS . María, Ana, Ana, and Sergio.

What is the core philosophy behind Maas, and how is it reflected in each collection?

It's reflected in our slogan: "WE RECOVER THE VALUE OF THINGS MADE BY HAND." We believe in the same old things.

How would you describe Maas's style? What aesthetic values ​​do you try to capture in your clothes?

I always follow the principle of "less is more." A simple piece of clothing can be the detail that makes all the difference.


Is there a specific style in your design that sets you apart in the market?

Our biggest difference lies in our use of 100% vegan materials like organic cotton and vegan wool. And of course, our color range. No other brand has 36 colors in stock ready to ship within 24 hours. We don't work on orders, which is another of our strengths.


Like Home Healthy Home, your products seem to reflect a commitment to natural wellness and personal care. How do you see the connection between the two brands?

We may be in two different worlds, but we're guided by the same philosophy. You, like us, reclaim the value of handmade things, of things we've always had. Let's return to what our grandparents so wisely enjoyed.


Home Healthy Home is also a brand that focuses on natural ingredients and an artisanal process. What's your take on the importance of these characteristics today?

It's the only way to move forward in this world of immediacy. Things must have their time. Life should be slower. That's my vision as a 55-year-old woman, but I believe we have to stop rushing, pause to breathe, and enjoy. That's why I love it so much when Home Healthy Home talks about the "slow" processes involved in creating their soaps.


Do you think there's a growing demand for products that prioritize both ethical manufacturing and customer well-being?

I am very clear that we are beginning to become more aware of the need for both.


What are Maas's initiatives regarding sustainability, both in the use of materials and in production?

We use vegan and locally sourced materials. We buy everything in Barcelona and collaborate exclusively with local weavers. We work with women who have dedicated their lives to weaving, some as a hobby and others professionally. Upon reaching retirement, many of them have found themselves not only with limited resources, but also lacking a passion that made them feel useful. For them, MAAS has been a breath of fresh air.




What do you hope for the future of Maas? What new projects or goals do you have for the brand?

Start selling in other markets. That will be our next goal.


Do you see room for collaboration with brands that share a philosophy of wellness and sustainability, like Home Healthy Home?

Absolutely. We support any project with a soul, and you are definitely one of them.
Ana Freixa, fundadora de la marca Maas

Ana Freixa, founder of the Maas brand

Ana Freixa, founder of the Maas brand In a cozy corner over a freshly brewed coffee, we spoke with Ana Freixa, the creative and entrepreneurial mind behind Maas. Ana is...