Slow fashion: what it is, principles, and how to apply it

Slow fashion is a fashion approach that focuses on reducing impulsive consumption, valuing durability, and paying more attention to how garments are produced and used.

Slow fashion vs. fast fashion

Fast fashion is characterized by rapid production and consumption cycles. Slow fashion proposes a more measured pace and places greater emphasis on longevity, repair, reuse, and traceability.

Principles of slow fashion

• Buy less whenever possible.
• Prioritize garments that you will use for a long time.
• Repair before replacing.
• Choose materials and brands with transparent information.
• Reuse, swap, or buy second-hand.
• Take proper care of your garments.

How to apply slow fashion to your wardrobe

1. Review what you already have.
2. Avoid duplicate purchases.
3. Check composition and care instructions before buying.
4. Take care of and repair your garments.
5. Donate, sell, or swap what you no longer use.

Laundry also matters

Washing too much, using unnecessarily high temperatures, or drying improperly can accelerate wear and tear. Follow the labels and check out our laundry collection.

Frequently asked questions

What does slow fashion mean?

It is a fashion consumption and production approach that seeks to prioritize durability, long-term use, repair, reuse, and more informed purchasing decisions.

How to get started with slow fashion?

Start by using the clothes you already have for longer and set clear criteria before buying a new garment.